We develop compelling YouTube ads that capture audience attention on the world’s second-largest search engine. Our services cover every aspect of your YouTube advertising needs—from research and campaign creation to detailed reporting in Google Data Studio and continuous campaign management.
With over 2 billion logged-in users each month—15% of whom are in the U.S.—YouTube presents a powerful platform for targeted video advertising. As the second-largest search engine behind Google, it offers marketers a prime opportunity to reach audiences with ads that build brand awareness, generate traffic, increase sales, and produce measurable ROI.
YouTube ads can be targeted using methods such as:
- Demographics
- Interests
- Contextual targeting
- Behavioral interests
- Lookalike audiences
- Retargeting
Right Now Marketing Group uses these targeting capabilities to craft engaging YouTube ads tailored to diverse audiences and campaign goals. As certified YouTube advertising experts and a Google Premier Partner, our team combines the strengths of Google Analytics-certified professionals, Moz Oracles, designers, and UX experts to help you attract and convert prospects through impactful video campaigns. We incorporate YouTube into your full digital strategy, showing how it supports the customer journey and drives conversions.
What is YouTube Advertising?
YouTube Advertising allows marketers to promote their brand, products, and services through video ads on the platform. It provides access to billions of users and enables precise targeting based on lifestyle and interest data, helping drive more qualified traffic and conversions.
Google has simplified the process of creating and managing YouTube ad campaigns, making it an accessible and affordable option for marketing teams and businesses of any size.
Benefits of YouTube Ads
From the sheer amount of users to the real-time measurement metrics, the benefits of running YouTube ads surpass that of other video advertising platforms.
Unlimited Reach
There are over 2 billion logged-in users on YouTube with over 15% of those users from the United States. In fact, over 73% of adults in the United States use YouTube. This means that no matter what your industry, your products, services, or your brand, you’ll be able to ensure your ads are seen by the right people at the right time.
Connect With Your Audiences
YouTube Advertising offers numerous advertising format types to build brand awareness, promote products, showcase services, and help you engage your target audience on a deeper level. Each ad format allows you to create unique, personalized experiences for your prospects that drive them to connect, click, and convert.
Enhanced Targeting Capabilities
YouTube Advertising offers unmatched targeting capabilities, making it easier than ever to reach specific audiences. Whether you're aiming to reach 26-year-old graduate students in New York City who browse sports websites, retarget previous customers or site visitors, or connect with users who watch certain videos or follow specific channels, YouTube allows you to tailor your campaigns for maximum awareness and conversions.
In-depth & Real-Time Reporting
One of the greatest benefits of YouTube advertising is the ability to measure the success of your ad campaigns through in-depth analytics. These reports include the number of clicks/impressions, number of new customers, and how these users found you.
Types of YouTube Ads
YouTube Advertising has multiple ad types marketers can leverage to promote their brand and products. Let's touch on the most used ad formats on YouTube, along with examples, sizes, and devices they work best on.
Display Ads
YouTube Advertising display ads are found off to the right of videos in the "Up Next" and "Recommended Videos" sections. These ads are often relevant to the video being viewed or are based on specific targeting criteria like demographics, interests, videos viewed, or channels followed.
These ads are 300x60 and display best on desktop devices.
Overlay Ads
Overlay ads are semi-transparent ads that appear in the bottom center 20% of the video. The ads usually appear a few seconds into the video or at a designated point within the video. As with all other types of ads in YouTube, these ads are often relevant to the video being viewed or are based on specific targeting criteria like demographics, interests, videos viewed, or channels followed.
Overlay ads are formatted as 468x60 or 728x90 image or text ads, and perform best on desktop.
Skippable Video Ads
YouTube skippable ads are ads that play before or during a picked video on YouTube. Usually, these ads play for a few seconds before a notification comes up that counts down from five and ends with a “Skip Ad” button. From there, the user can click to view the video. As with all other types of ads on YouTube, these ads are often relevant to the video being viewed, or they’re based on specific targeting criteria like demographics, interests, videos viewed, or channels followed.
Skippable video ads are video formats played in the YouTube video player and work for both desktop and mobile devices.
Non-Skippable Video Ads
YouTube non-skippable ads are short video ads that play before or during selected videos on YouTube, and viewers must watch the entire ad before accessing their chosen content. These ads typically last 15 to 20 seconds, depending on regional standards, and are displayed on both desktop and mobile devices.
Similar to skippable ads, non-skippable ads are shown within the YouTube video player and are usually aligned with the viewer’s interests, the video’s topic, or targeting parameters such as demographics, interests, previously watched videos, or subscribed channels.
Bumper Ads
YouTube bumper ads are non-skippable video ads that play in the YouTube video player before the video and are up to 6 seconds long. The viewer will then be taken to their video once the ad ends. They work for both desktop and mobile devices.
Sponsored Cards
Sponsored cards are display ads that appear at the end of YouTube videos, showcasing products or websites relevant to the video content. These cards invite users to take specific actions, such as making a purchase or visiting a landing page.
Like other YouTube ad formats, sponsored cards are targeted based on viewer demographics, interests, watch history, or subscribed channels. They come in various sizes and are optimized for both desktop and mobile viewing experiences.
Discovery Ads
YouTube discovery ads videos are used to promote video content in places of discovery. This includes next to related YouTube videos, YouTube search results, or on the YouTube homepage on mobile. Users can click these ads to view the video or visit the channel page. Video discovery ads consist of a thumbnail image from your video with some text, they vary in size depending on where on YouTube they appear and work on both desktop and mobile devices.
Types of YouTube Ad Targeting
Along with the types of ad formats available in YouTube Advertising, there are a variety of targeting capabilities that give marketers access to (literally) billions of users at any given time.
Demographic and Interest-based Targeting
Targeting types based on their age, gender, income, and more. Take a look at your previous customers and prospects. Note who they are and where they fall in all these categories:
- Age
- Income
- Location
- Parental status
- Gender
- Job
- And more
- Demographic Groups
- Detailed demographics
- Interests
- Affinity segment
- Custom affinity segments
- In-market segments
- Custom segments
- Customer Match
From there, you can more accurately target audiences based on those details.
Custom Intent
With Custom intent, marketers are able to target YouTube audiences specifically interested in your services or products through the keywords they search. We will show your targets a display ad if they have searched certain keywords in the past on YouTube or even Google.
Custom Affinity
Custom affinity allows you to target individuals who visit websites related to your services or products. For instance, if you sell sporting goods, you can target audience members that often visit sporting or sport retail chains websites.
Lookalike
Leverage first-party data on YouTube Advertising by targeting individuals who are similar to people on your marketing or email lists. Give us your list and we will show your ads to similar audiences.
Website Retargeting
Website retargeting allows marketers to target visitors that have visited their website or web properties. It is done through the use of cookies. Users that visit your website are cookied and are targeted as they continue their regular browsing on the web. When this user and the cookies come to YouTube, they'll be shown your ad to revisit your website.
YouTube Retargeting
Much like website retargeting, video retargeting allows you to show ads to video viewers or channel visitors. These users are either logged into YouTube or cookied within YouTube ad shown ads based on their video and channel history.
Customer Match/CRM lists
Do you have an email or marketing list? Show specific individuals from your marketing lists specific ads. We’ll simply upload your list into YouTube, create your ads, and go, optimizing along the way.
TrueView for Shopping Ads
Have a product or service video on YouTube that you're hoping drives sales? Connect your product ads to your YouTube videos and drive transactions. Use sponsored ads, display, overlay, or bumper videos that users can click through to product pages or your website for them to make purchases or take important actions.
Specific Product Retargeting
Want to capture users who abandoned their cart or were about to make a purchase? If a user was about to make a purchase on your site, you can show them a promotion for that same product in videos to entice them to complete their purchase.
Our YouTube Advertising Services
Now, like any other digital marketing effort, YouTube advertising takes rigorous research, strategic planning, implementation, maintenance, reporting, and ongoing optimization to ensure you’re getting the full benefit. Right Now Marketing Group offers full-service YouTube Advertising services to ensure your efforts are seeing more traffic and conversions to drive marketing ROI.
Focused Audience Research
Our YouTube advertising experts become an extension of your team, learning everything there is to know about your customers and prospects. They then layer on customized audience targeting within YouTube utilizing a variety of technologies to ensure your ads are reaching qualified customers and prospects while they view videos on YouTube.
Cross-channel Campaign Strategy and Execution
We incorporate YouTube Advertising into your larger digital marketing strategy by keeping seamless and consistent experiences across your YouTube ads and marketing channels. We ensure your brand voice and messaging remain constant as users click from ads to videos, ads to landing or product pages, and ads to your website. This will help to not only increase overall engagement as users encounter your ads on YouTube but will also help to increase conversions overall, leading to a better overall brand experience.
Goal-orientated Metrics and Reporting
As a Google Analytics Certified Agency and Partner, we take our reporting seriously. Data is our single source of truth and we use both Google Analytics and Google Data Studio integrations to give you the full scope of how your YouTube Advertising efforts fit into the bigger picture of your digital marketing strategy. Our team will provide you with comprehensive, real-time reporting on your YouTube efforts, providing reporting that tells the story of how your video advertising is performing and make recommendations on how to proceed through roadblocks and opportunities.
