Our tailored content marketing services deliver a strategic plan designed to attract, educate, and convert your ideal audience into loyal customers.
Generating quality traffic and leads for your website means delivering the right content to the right audience, on the right platforms, at exactly the right moment. At Right Now Marketing Group, we specialize in building and implementing precise content marketing strategies based on deep audience insights and robust distribution plans. Our goal is to reach users across all stages of the funnel while continuously analyzing and refining efforts to maximize long-term ROI.
To achieve this, Right Now Marketing Group takes a fully integrated approach to content marketing strategy and execution. Our team brings together expertise from SEO, UX, paid media, and web development to create a unified vision. We focus on every detail—from understanding your target audience and creating impactful content, to technical development, optimization, performance tracking, and ongoing strategic support.
As a Google Certified Partner since 2003, and with a team of Google Analytics Certified professionals, we let data steer every decision in your content marketing journey. Alongside our Google credentials, we hold certifications from Clutch, GoodFirms, UpCity, ConversionXL, and Moz. In fact, we’re proud to have the highest-rated Moz Oracle on our team.
The best part? All of our content marketing work is carried out by our in-house team at our Chicago office—nothing is outsourced.
Our Content Marketing Services
Planning and launching an effective content marketing campaign demands thorough research, precision, dedicated content creation resources, and ongoing performance evaluation. The specialists at Right Now Marketing Group take a full-spectrum view of your business, goals, industry, and target audiences to craft a well-rounded strategy that delivers the right message to the right people at exactly the right time.
Content Marketing Strategy
Every effective content marketing effort begins with a solid strategy—a clear understanding of your objectives, the audience you're targeting, the type of content needed to reach them, and how success will be measured. At Right Now Marketing Group, our content and digital marketing specialists manage the entire strategy creation process from start to finish.
Our content marketing strategy includes:
- Comprehensive content gap analysis
- Audience persona creation
- Mapping of user journeys
- Content alignment across each stage of the funnel
- Editorial calendar planning
- Strategic content distribution
- Ongoing performance tracking and reporting
We approach content marketing holistically, aligning your goals with the necessary assets to drive success. Using Google Data Studio, we deliver real-time performance insights to track ROI. Don’t have a content or development team? We can assemble and manage a customized content marketing team tailored to your business needs.
Content for SEO
Right Now Marketing Group is home to a highly respected team of SEO professionals, including the world’s most recognized Moz Oracle. With over 51% of online activity originating from organic search, our SEO specialists make sure your content is expertly crafted and optimized to reach the audience actively looking for it.
Our content for SEO services include:
- In-depth keyword and search intent research
- Content brainstorming and ideation
- Analysis of existing content gaps
- Creation of editorial calendars
- Keyword-optimized meta tag implementation
- Schema markup development and deployment
- Internal linking strategies
- Clear and compelling calls to action
- Website speed testing
These are just a few of the many SEO techniques we apply to elevate your content. Want to dive deeper? Check out our content for SEO services section for more details.
Measurement & Analytics
Did we mention that we’re a Google Analytics Certified Partner? Our team provides monthly reporting through Google Data Studio, offering real-time insights that clearly demonstrate how your content marketing efforts are performing. From launch day to long-term performance, we deliver a full view of your content’s impact.
We track and report on key performance indicators such as:
- Website traffic
- Organic search visibility
- Content downloads
- Average time spent on site
- Inbound backlinks
- Social media shares
- Cost per click (CPC)
- Cost per lead (CPL)
- Return on ad spend (ROAS)
- Lead generation
- Conversion rate
At Right Now Marketing Group, we don’t stop at publishing. We track content performance beyond the click, ensuring your content marketing delivers sustained results—not just short-term gains.
Content Tools & Technology
To gather accurate performance data, we integrate over 20 trusted data sources—ranging from Google Analytics and SEMRush to Moz, Majestic, Hotjar, and more—to get a complete picture of how your content marketing is performing. Right Now Marketing Group collaborates with top-tier tools and platforms that elevate our clients’ content strategies to new heights.
Every platform we use has a specific role, whether it’s providing detailed performance metrics or analyzing user interactions with your content. From start to finish, we have the right tool for every stage of your content marketing journey.
Content Distribution & Promotion
Our SEO and paid media teams join forces to deliver a precise content distribution strategy that draws in and converts your target audience throughout every phase of the sales and lead funnel. Every piece of content is optimized for search and targeted to the appropriate segments within your funnel.
Beyond SEO and paid search, we also develop distribution plans for:
- Display advertising
- Programmatic campaigns
- Remarketing efforts
- Email marketing
- Social media channels
We focus solely on digital channels that demonstrate measurable content marketing ROI—bringing you qualified traffic and meaningful conversions. We never leave success to chance.