You need an SEO partner that understands Google penalties and the work necessary to remove and recover from them.
Websites can receive penalties from Google for a variety of reasons—most commonly due to spammy backlinks, duplicate content, or keyword stuffing. At Right Now Marketing Group, we specialize in helping websites recover from these penalties through a combination of analytics-driven insights, in-depth content audits, and detailed backlink evaluations.
Our team reviews your Google Analytics data to identify problem areas, assesses content quality, and thoroughly audits your backlink profile. From there, we develop a prioritized roadmap outlining each step required to lift the penalty and restore your site's organic performance and traffic.
All of our work is done in-house and in close collaboration with your internal team—never outsourced. We manage the entire recovery process using project management tools that your team can access in real time, so you’re always aware of what we’re doing and when it will be completed.
Our Google Analytics Certified SEO professionals have successfully resolved penalties for websites of all types and sizes. We use performance data to pinpoint the pages with the sharpest organic traffic declines and guide our recovery strategy accordingly. Working alongside your content marketing and development teams, we’ll bring your site and backlink profile back into alignment with Google’s quality standards and SEO best practices.
We also provide an ongoing optimization strategy to help your team maintain a healthy, penalty-free website and prevent future ranking setbacks.
Our Google Penalty Recovery Services
In 2012, Google introduced the Penguin update, which penalized websites with manipulative or spam-heavy backlink profiles. This algorithm update assessed the overall quality of a site’s backlinks, targeting those attempting to manipulate rankings through unethical linking practices.
At Right Now Marketing Group, we specialize in comprehensive backlink audits to ensure your link profile is clean, relevant, and aligned with Google’s quality standards. Our process includes:
- Gathering backlink data from multiple reliable sources
- Evaluating the trustworthiness and relevance of each backlink
- Flagging harmful or suspicious links for removal or disavowal
- Contacting webmasters to remove links where possible
- Disavowing any remaining harmful backlinks we can’t manually remove
Once the disavow file is complete, we submit it to Google for review and penalty reconsideration. Afterward, we monitor your site’s performance, and develop a proactive backlink strategy to strengthen your SEO while keeping your domain in line with Google’s ongoing standards.
Penguin Penalty Removal (Spammy Backlinks)
Google My Business is a free tool provided by Google to allow businesses and organizations to manage their information across Google search and maps. Creating and optimizing this profile results in your business being included in relevant local searches. Unfortunately, one of the biggest local SEO downfalls we see is leaving Google My Business profiles unclaimed and unoptimized.
Our team can handle updates to your Google My Business listings including:
- Creating your listing
- Choosing relevant industry / business categories
- Adding photos
- Tracking overall GMB performance
We’ll then report to you every month on the performance of your Google My Business listing, including how much traffic and conversions it’s driving to your website and how to optimize for better results.
Panda Penalty Removal (Low Quality Content)
In 2014, Google rolled out the Panda update, targeting websites with spammy or duplicated content and removing them from search results. Google's definition of spammy content covers a range of issues—from keyword stuffing and low-quality text to thin pages, irrelevant outbound links, or even spam-filled blog comment sections.
At Right Now Marketing Group, we know how to uncover these problems and take the right steps to recover your site. We begin with a full content audit, reviewing the quality, relevance, and keyword usage across your pages. We also assess how well your content aligns with user intent and current SEO best practices.
After analyzing the data, we prioritize our findings based on what will deliver the greatest impact first. Our team then works closely with your content creators to revise, enhance, or remove underperforming content. Once your site is optimized, we initiate the process with Google to restore your rankings—helping you regain organic visibility, boost traffic, and improve conversions.
Disavow File Setup & Implementation
After Right Now Marketing Group collects and evaluates your website’s backlink profile, we identify spammy or irrelevant links and compile them into a disavow file. If your site has received a manual action penalty from Google, we use Google’s Disavow Tool to submit this list, signaling to Google that these backlinks should be ignored when assessing your site’s credibility.
This process helps Google better identify toxic backlinks, take action against the referring sites, and potentially reinstate your website in search results.
Once the disavow process is complete, our team develops and implements a long-term link building strategy focused on earning high-quality, authoritative, and relevant backlinks. This ensures your backlink profile supports sustainable organic growth and improved search visibility over time.
