Our white-hat SEO link building services are built on ethical practices, aimed at securing high-quality, relevant, and authoritative backlinks that enhance your website’s organic visibility and search performance.
Maintaining a clean and trustworthy backlink profile is vital for sustainable SEO success—but launching an effective link building campaign requires deep research and precise execution.
At Right Now Marketing Group, we build custom link strategies from the ground up. Our process begins with in-depth keyword analysis and content planning, supported by a vast network of contributors to help boost your site’s organic reach and authority.
We don’t believe in cookie-cutter solutions. Instead, we cultivate partnerships with respected industry publications and influencers to secure backlinks that not only increase your visibility in search engines, but also bring in highly relevant traffic. Every strategy is built manually, naturally, and without spam—crafted entirely by our in-house team in Chicago.
When you work with Right Now Marketing Group, you’re backed by a team of expert link building specialists focused on strengthening your brand’s authority online. Every link we build is carefully researched, verified, and maintained by SEO professionals, ensuring you reach your organic traffic and ranking goals. In short: we create links that drive quality results, long-term rankings, and real ROI.
Our SEO Link Building Services
Right Now Marketing Group offers tailored SEO link building services designed to align with your unique content goals and business objectives. Every backlink we secure fits into a broader SEO strategy aimed at driving qualified traffic and leads to your website—while simultaneously enhancing your organic visibility and authority across Google and other major search platforms.
Our proprietary link building process includes:
- Keyword Research: Identifying the search terms that generate meaningful traffic and conversions.
- Anchor Text Analysis: Determining the right clickable phrases to guide both users and search engines on what your content represents.
- Competitor & Industry Research: Evaluating your competitors’ backlink profiles to identify potential linking opportunities.
- Common Backlink Analysis: Discovering which backlinks are helping top-ranking sites—and how your site can acquire similar ones.
- Content Audits: Reviewing and refining your content to ensure it supports a strong link acquisition strategy.
- Backlink Audits & Health Checks: Identifying underperforming or harmful backlinks that may be limiting your SEO potential.
Content-Based Link Building
As part of a long-term content marketing and SEO plan, Right Now Marketing Group collaborates closely with your marketing team to brainstorm, produce, and distribute high-value content designed for continuous link building opportunities. These content assets serve as the foundation for earning authoritative backlinks that strengthen your site’s visibility and relevance.
Types of content we create for link building include:
- Blog posts
- Articles
- Infographics
- Whitepapers
- eBooks
- Videos
Once the content is developed, our team conducts strategic outreach to relevant industry sites and publications, positioning your content as a valuable resource and earning quality backlinks in return. These links always meet our QRA (Quality, Relevance, Authority) standards, ensuring your content not only ranks well in search engines but also attracts highly targeted traffic to your site.
Link Reclamation
Over time, pages on your website may get moved or broken—and while regular SEO audits help catch these issues, they can still impact your backlink profile. If valuable backlinks point to broken pages, their SEO benefit is essentially lost. That’s where link reclamation plays a critical role.
At Right Now Marketing Group, we perform routine backlink audits to ensure your website doesn’t lose authority due to inactive or broken URLs. When we find backlinks leading to dead pages, we take action: identifying the most valuable ones, contacting site owners, and updating those links to point to the correct, live content. This way, every backlink contributes to your site’s performance and delivers measurable SEO value.
Broken Link Building
Just as your website may have backlinks pointing to broken pages, the same is true for your competitors—and that presents a major opportunity. Our SEO team identifies broken backlinks on competing websites and contacts the referring sites, offering your content as a more valuable, live alternative.
If your site doesn’t yet have suitable content for these opportunities, we’ll help you build it. Our approach includes:
- Conducting in-depth keyword research
- Identifying websites linking to broken competitor pages
- Collaborating with your team to produce the right content
- Reaching out to a targeted list of link opportunities
- Securing new, high-quality backlinks to your site
This strategy supports your SEO on multiple fronts—by expanding your content, increasing your backlink profile, and boosting your visibility and rankings in organic search results.
Branded Mentions
Branded mentions occur when your brand, products, or services are referenced on another website or publication—without a backlink. At Right Now Marketing Group, we identify high-quality unlinked mentions and reach out to those sites to request a proper link back to your website or content.
This process requires detailed research, persistence, and a strategic approach. That’s why it’s best handled by an experienced team who can secure these valuable links while you stay focused on running your business.
Local Citations
<One of the most ethical and effective ways to build backlinks is through citation management within a local SEO strategy. Right Now Marketing Group works with trusted local citation aggregators to manage and update your business information across a wide range of relevant directories and industry platforms.
Search engines like Google use these citations to verify your business details and determine whether to display your information in local search results. Common citation details include:
- Company name
- Address
- Website
- Phone number
- Business categories
- Photos
Keeping this information accurate and consistent—along with a backlink to your site—is essential for helping search engines understand your business location and credibility, which in turn improves your visibility in local search results.