Our SEO specialists prioritize in-depth persona development and create content tailored to specific search intent. Instead of simply producing large volumes of content, we focus on strategic creation that drives meaningful results. Using Google Analytics, we continuously track performance and optimize content to ensure it consistently delivers value and impact.
We craft detailed and adaptable content marketing strategies tailored to your business objectives and specific audiences. Our approach is grounded in in-depth, data-driven topic and keyword research to ensure you're creating content that aligns with search intent. We emphasize generating engaging content ideas, developing high-performing material, and optimizing existing content to boost search visibility. This process helps your website build sustainable SEO value and improved rankings for key search terms.
Since 2003, Right Now Marketing Group has specialized in developing content strategies that drive organic traffic, improve conversion rates, and deliver measurable SEO ROI. Every piece of content we create is backed by extensive research and data insights.
We also value collaboration. Our paid media team supports content strategy by testing keyword variations and sharing performance insights with the SEO team, revealing new keyword and content opportunities. Working with your team, we build a structured editorial calendar designed to create high-impact, conversion-focused content. Our entire process — from audits and strategy to implementation and reporting — is handled in-house.
We hold certifications from Google, Clutch, GoodFirms, UpCity, and ConversionXL. Our Google Analytics Certified team ensures your content is continually monitored for engagement and performance. Additionally, we collaborate with our UX and ConversionXL experts to deliver user-focused content that keeps visitors engaged and encourages conversions.
Keyword + Search Intent Research
Creating content without keyword research is like trying to drive a car without a steering wheel — directionless and ineffective. Keyword research is at the core of any successful content marketing campaign, especially for SEO. To perform well in search results, your content must include the terms and phrases your audience is actually searching for. This requires thorough research, clear prioritization, and consistent testing to ensure your content makes a real impact. That’s where we come in.
Our keyword research includes:
- Target audience development
- Competitive research
- Industry analysis
- Content gap analysis
- Relevancy
- Location
At Right Now Marketing Group, we’ve built a proprietary keyword research process developed through years of experience crafting SEO strategies across a wide range of businesses and industries. Simply put, when it comes to keyword research, we’re trusted experts with a proven record of delivering results.
Content Ideation
Our content ideation research includes:
- Extensive audience analysis
- Review of past content performance
- Competitive analysis
- Content gap analysis
- Monitoring of industry news and trends
- Collaboration with your internal team
We immerse ourselves in your industry and business goals to identify content opportunities that not only grow your organic visibility but also attract quality leads and convert visitors into customers through search.
Editorial Calendar Development
Great content ideas mean little without proper prioritization, creation, and optimization. That’s why we collaborate closely with your team to build a dynamic editorial calendar that keeps content flowing regularly to your website. We ensure each piece is fully optimized for SEO and shared through the right digital channels to boost traffic and organic visibility.
Our content calendars include:
- Content titles
- Author responsibility
- Keywords to be used
- Draft due dates
- Final due dates
- Posting date
- Distribution channels
- KPIs for success
These editorial calendars are developed collaboratively with your team and shared for full transparency and real-time progress tracking. This ensures every piece of content receives the attention and optimization it needs to deliver results.
Content Optimization
While creating content that resonates with your audience is essential, optimizing it for SEO is just as important for success in search engines. Our SEO specialists ensure every piece of content is fully optimized before it goes live, following best practices to enhance organic visibility and performance.
How do we optimize content?
- Extensive keyword research
- Keyword-focused tagging
- Schema creation and implementation
- Strategic internal linking
- Clear calls to action
- Speed testing for fast load times
Optimizing content is both an art and a science — it requires skill, creativity, and ongoing testing. WithRight Now Marketing Group's SEO experts, you’ll receive a well-structured content strategy designed to grow your organic traffic and drive measurable results.
