Paid search marketing doesn’t have to be cookie-cutter. Our customized paid search campaigns, incorporating both traditional strategies and PPC, efficiently generate leads through cutting-edge technology and years of expertise.
Our team, composed of certified experts in paid search marketing and PPC, conducts extensive keyword research, landing page optimization, and creative ad development. We're dedicated to rigorous A/B testing and ongoing optimization, enhancing both PPC and paid search campaigns to drive increased traffic and leads.
As a Google Premier Partner, Right Now Marketing Group has access to the latest betas and exclusive tools, positioning us at the forefront of PPC and paid search optimization.
Our Comprehensive PPC and Paid Search Management Services
Our expertly crafted paid search services, recognized for their effectiveness in both B2B and broader markets, leverage the strengths of Google Ads and Microsoft Advertising. We strategically utilize Google Ads for expansive reach, while Microsoft Advertising adeptly targets specific audience segments, including key B2B sectors. This dual-platform expertise ensures optimized campaigns for a comprehensive digital impact, reflecting Right Now Marketing Group’s commitment to superior paid search management services across various business landscapes.
Google Ads Management
As a Google Premier Partner, Right Now Marketing Group excels in crafting Google Ads strategies that are not just about reaching audiences, but about connecting with them meaningfully. Our paid search management services ensure that every campaign is tailored to meet your specific business objectives, focusing on generating measurable outcomes like increased leads and enhanced store traffic. We dive deep into understanding your market, employing advanced tools and techniques to optimize ad performance continuously.
Microsoft Advertising (Formerly Bing Ads)
In our role as a Certified Bing Partner, Right Now Marketing Group goes beyond basic PPC campaign management, utilizing Microsoft Advertising to reach niche markets and specialized audiences effectively. Our comprehensive approach integrates insights from Google Ads, enriching your Microsoft Advertising strategy. This creates a cohesive digital marketing strategy, ensuring your brand's message is impactful and resonant across various platforms, ultimately driving significant business results.
Our PPC and Paid Search Management Process
Right Now Marketing Group, established as a paid search agency in 2003, has been instrumental in developing and executing highly successful paid search marketing campaigns since the early days of Google AdWords. Our extensive experience, particularly in the B2B sector, has led to a comprehensive and efficient process for managing and optimizing paid search campaigns. This process, underpinned by our deep understanding and advanced proficiency in the latest tools and technology, is key to our approach as a leading paid search marketing agency.
Target Audience Research
Our paid search marketing experts at Right Now Marketing Group will become an extension of your team, fully engaging in understanding the search behaviors of your customers and prospects. With this in-depth insight, we strategically plan and execute paid search advertising campaigns, ensuring they are both cost effective and compelling enough to drive prospects to want to learn more about your brand. Our focus is on converting these visitors into engaged users. This approach reflects our commitment to delivering top-tier paid search services, tailored to align with your unique business objectives.
Holistic Strategy
Our approach to paid search services at Right Now Marketing Group integrates with a broader digital strategy, ensuring that your campaign is informed by comprehensive data across various channels. This method enhances the relevance and focus of your paid search content, aligning it with current trends in Google and Bing searches. Our goal is to ensure that paid search is a cohesive part of your overall digital strategy, fine-tuned to meet your specific business objectives.
Ad Copy & Landing Page Development
At Right Now Marketing Group, we recognize the vital role ad copy plays in driving clicks to your website. Working closely with your marketing team, we create PPC and paid search ads that genuinely connect with your target audience, ensuring consistency in voice, messaging, and brand tone. We continuously test ad copy to deliver the most impactful ads to your audience. Furthermore, we collaborate with usability and CRO experts to design landing pages that not only attract visitors but also effectively convert them, enhancing the overall performance of your paid search campaigns.
Monitoring and Optimizations
At Right Now Marketing Group, we recognize that paid search services are a dynamic, ongoing process. Our experts, proficient in both PPC and broader paid search strategies, continuously monitor and adjust campaigns to align with your audience’s needs and maximize results. We emphasize collaborative optimization, keeping your team informed and engaged to foster stronger collaboration and uncover new opportunities.
Ongoing Reporting
In our paid search services, Right Now Marketing Group emphasizes the importance of data-driven insights. We provide your marketing team with regular, detailed reports on PPC and paid search campaigns, using Looker Studio for clear and precise data visualization. These reports are a core part of our paid search management approach, showcasing not only performance metrics but also uncovering new growth opportunities, ensuring our strategies continuously evolve to align with your business objectives.