We make sure your data works for you with thorough Google Analytics audits, custom tracking implementations, precise attribution modeling, and real time insights.
At Right Now Marketing Group, every engagement begins with a deep dive into your analytics setup. Our Google Analytics Certified specialists review over 100 critical data points to ensure your tracking is clean, goals are properly configured, and attribution is accurate. We verify traffic filters, event tracking, and conversion paths so that your data is both reliable and actionable for driving digital growth.
What sets us apart? Every team member at Right Now Marketing Group from analysts to developers to project managers is Google Analytics Certified. That means your strategy, execution, and reporting are all handled by certified professionals who fully understand your business, your tech stack, and your long term objectives.
Our Google Analytics Audit Process
Our in depth Google Analytics audit serves as a diagnostic tool to evaluate the health of your tracking setup and identify areas for improvement. We take a top down approach verifying that your Google Analytics property is properly installed, configured, and collecting accurate data to ensure your reports reflect the real performance of your website.
Code Tracking
Google Analytics is only effective if the tracking code is implemented correctly. Our team thoroughly audits your site to ensure every page has the correct tracking setup and that filters are applied appropriately. This guarantees that your data is accurate, complete, and truly reflective of user behavior across your site.
Domains & Subdomains
When multiple domains or subdomains interact, data can become inflated or fragmented. We verify that cross-domain tracking is configured properly to provide a unified and accurate view of user activity across all web properties. This gives you a clearer understanding of user journeys across your full digital environment.
Account, Property & View Configuration
For larger or multi-faceted websites, organizing Google Analytics properties and views can quickly become complicated. We streamline your account structure to ensure each property and view is set up with the right filters, dashboards, and user permissions. This helps prevent data corruption and ensures each team member only accesses the data they need.
Goal & Event Tracking
Goal and event tracking is one of the most essential components of any analytics setup. Your website is built around specific user actions you want to measure whether it’s filling out a contact form, downloading a resource, watching a video, or completing a purchase. These actions should be tracked precisely. Properly configured goal and event tracking ensures that each of these interactions is measured accurately, providing you with clear insights into the effectiveness of your marketing strategies.
We ensure your goal and event tracking is implemented correctly so that you can consistently monitor and evaluate the ROI of your digital marketing efforts.
Site Search Configuration:
Site search tracking is one of the most often overlooked features in Google Analytics. If your website includes an internal search function, it’s highly likely that users are relying on it to find specific content or services. Tracking the terms users search for on your site gives you valuable insight into what users are looking for and how well your site meets their needs. This information can help guide your content strategy, optimize your navigation, and enhance the overall user experience. There are numerous ways to leverage internal site search data but it all begins with proper tracking.
Attribution Tracking:
Digital marketing generates a vast amount of data, making it one of the most measurable forms of marketing. However, organizing and interpreting this data can be complex. To truly understand how your various marketing channels SEO, paid media, social, email, and others work together to drive traffic, conversions, and revenue, proper attribution tracking is essential.
Attribution tracking enables you to see the complete picture of how each channel interacts with and influences the others. With detailed attribution reporting in place, you gain visibility into the collective impact of your digital marketing channels, uncovering where they're working in sync, where gaps exist, and how you can improve your overall performance.
Project Plan & Roadmap:
Our efforts don’t end with the audit. The audit serves as the foundation for a complete solution design, including a prioritized task list and a clear roadmap for implementation.
Our team of Google Analytics specialists can collaborate with your internal development or engineering teams to execute the recommendations, or we can take care of the full implementation using our in-house experts. Beyond the initial setup, we’ll continue working alongside your team to maintain the implementation and ensure that your data remains accurate, actionable, and aligned with your marketing goals.
