An ineffective Google Tag Manager (GTM) setup marked by incorrect configurations, unorganized tag structures, and lack of ongoing monitoring leads to flawed tagging and unreliable data.
Google Tag Manager is a powerful platform that enables marketers to easily create, manage, and deploy tracking tags on websites and apps without directly altering the site’s code. GTM allows you to capture key user interactions such as purchases, downloads, link clicks, and video views providing critical insights into marketing performance. It also facilitates the integration of essential tools like Google Analytics, improving both load times and code efficiency.
At Right Now Marketing Group, our GTM-certified experts eliminate these common challenges by conducting in-depth audits, designing custom GTM solutions tailored to your business goals, and providing ongoing consulting to ensure tag accuracy and consistency. We also offer seamless integration with Google Analytics and Google Data Studio, delivering clear, customized reporting dashboards. For teams that need to manage GTM internally, we offer thorough training to build confidence and knowledge.
As a certified Google Tag Manager Partner, we’ve met the rigorous training and implementation standards set by Google. Additionally, every member of our team is Google Analytics Certified, ensuring that your GTM strategy is integrated with a broader, results-driven digital analytics approach.
We are among the original certified partners for both Google Tag Manager and Google Analytics, giving us early access to the latest features, beta programs, and whitelists keeping your setup at the cutting edge of digital tracking technology.
Managing GTM can be overwhelming, especially for those unfamiliar with site architecture and tag logic. That’s where we come in our certified professionals will handle your Google Tag Manager setup, management, and maintenance, allowing you to focus on growing your business with confidence in your data.
Our Google Tag Manager Services
Right Now Marketing Group provides a full range of Google Tag Manager services, including in-depth audits, GTM container setup, tag and trigger configuration, ongoing maintenance, and performance optimization based on best practices. We also offer strategic GTM solution planning to ensure you’re maximizing the value and efficiency of your Google Tag Manager implementation.
Website Audit & Tag Mapping
To evaluate the effectiveness and structure of your current GTM setup, we begin with a thorough website audit. Our Google Tag Manager specialists will review your site and develop a detailed tagging framework for your new GTM container. If you already have an existing GTM account, we’ll assess the container to ensure it’s optimized, consistent, and accurately tracking data.
Our audit process includes:
- A discovery session with your marketing team to discuss current and future tagging needs
- A full audit of your existing GTM container (if applicable)
- Mapping and streamlining your tagging structure for accuracy and efficiency
- Strategic recommendations for ongoing GTM improvements
- Integration of your GTM and Google Analytics accounts
This audit delivers a clear roadmap for implementing Google Tag Manager properly on your website. We can hand over these recommendations to your internal team or, as is most common, handle the full implementation as part of a long-term partnership.
Setup & Configuration
As a Google Tag Manager Certified Partner, Right Now Marketing Group has executed hundreds of GTM setups from basic analytics tracking to complex, customized tagging implementations. We make sure your GTM account is correctly configured to align with your business objectives, integrating the tools and analytics platforms essential to tracking and optimizing your performance.
Our GTM setup and configuration services include:
- Google Tag Manager account creation and setup
- Goal conversion and event tracking
- Enhanced eCommerce tracking
- Cross-domain tracking
- Click-to-call tracking
- Video interaction tracking
- Scroll depth tracking
- Thorough tag testing
- Troubleshooting and debugging of GTM issues
Ongoing Maintenance & Consulting
As your digital strategies and campaigns grow, it’s essential to maintain accurate and consistent tagging to ensure reliable data collection that supports your business goals.
As part of a continuous Google Tag Manager and Analytics engagement with Right Now Marketing Group, our team will routinely audit and maintain your GTM setup ensuring your tagging remains optimized, consistent, and aligned with your evolving data needs for long-term success.
