Since 2003, Right Now Marketing Group Digital has led the way in SEO audit services, providing comprehensive and customized audits that deliver a detailed evaluation of your website along with a strategic plan designed for long-term success.
Our SEO audit services are crafted to ensure your website not only meets current standards but also excels in maximizing search engine visibility and overall performance.
Our expertise goes well beyond basic analysis, drawing from years of experience with every major algorithm update since our company’s inception. Our skilled team has conducted hundreds of detailed audits, resulting in significant traffic recoveries and performance improvements. With a deep understanding of technical, content, and offsite SEO factors, we deliver a comprehensive strategy designed to enhance your site’s search engine success.
Additionally, our team members hold Google Analytics Certifications, which strengthen our ability to interpret complex data and convert it into effective, actionable SEO tactics. By choosing our services, you’re partnering with a dedicated team focused on boosting your search rankings and expanding your digital presence.
Our Comprehensive SEO Audit Process
Right Now Marketing Group Digital's SEO audit services go beyond the standard approach. Each audit is uniquely tailored to your business, ensuring a personalized strategy that addresses your specific needs. Our process includes:
- Preliminary Analysis: Each campaign begins with a comprehensive SEO audit, focusing on technical aspects, onsite optimization, and off-page factors. This phase is dedicated to thoroughly understanding your website's current SEO performance and identifying key areas for improvement to drive effective and sustainable search engine visibility.
- Onsite Technical Analysis: Our team addresses technical SEO challenges such as crawl errors, broken links, structured data, and indexing issues. We also identify opportunities related to site speed, internal linking, and mobile-friendliness to build a strong technical foundation.
- Onsite Content Analysis: We carefully evaluate your content, meta tags, header structures, and image optimization, ensuring alignment with SEO best practices.
- Offsite Analysis: Our audit thoroughly examines your backlink profile, identifying toxic links for removal to protect your site’s credibility. We also uncover valuable link reclamation opportunities to enhance your online authority. Additionally, we assess your local SEO presence to find ways to boost visibility in localized search results, delivering a comprehensive SEO strategy.
- Competitor Analysis: We compare your backlink profile and organic keyword presence with competitors to reveal strategic opportunities for growth.
The result of our SEO audit service is a detailed, prioritized roadmap that guides your website towards higher organic rankings. Whether used as a one-time project or the foundation of an ongoing SEO strategy, our audits deliver the insights needed for a successful SEO campaign.
Customized for Your Unique Business
Understanding that every business is distinct, Right Now Marketing Group Digital's SEO audit services are designed to uncover hidden issues and opportunities. Our personalized approach ensures your SEO strategy is as unique as your business, leading to measurable and meaningful improvements in your organic search rankings.
Core Tools We Use in Our SEO Audits
Just to name a few, we employ a range of sophisticated tools in our SEO audits, each selected for its unique strengths:
- Screaming Frog: Our preferred tool for comprehensive site crawling, helping identify SEO issues such as broken links, redirects, and page title errors with great precision.
- Core Web Vitals: We evaluate and optimize these critical user experience metrics to ensure your site meets the latest performance standards.
- Google Search Console: Essential for understanding your site’s visibility and performance in Google searches, playing a key role in refining SEO strategies.
- Google Analytics: We analyze traffic and user behavior data to spot trends and uncover SEO opportunities.
- SEMrush: Utilized mainly for its powerful backlink analysis features, offering deep insights into your site’s offsite SEO health.
- Rich Results Test: This tool helps us verify if your site is eligible for Google’s rich results, which can enhance visibility and engagement in search listings.
While these tools form the core of our audit process, we also incorporate additional tools and reports as necessary, adapting our approach to the specific needs of your website. This flexible strategy ensures a thorough and detailed SEO audit, capturing every important aspect of your site’s performance.
Maximizing Organic Search Impact with SEO Audit Services
Our SEO audit service emphasizes the critical role of organic visibility and keyword rankings in your website’s search performance. We begin by benchmarking your current keyword positions and evaluating organic visibility in comparison to industry standards and competitors.
Key Focus Areas:
- Assessing and improving content to boost keyword rankings.
- Implementing strategic SEO recommendations based on audit findings.
This focused approach ensures your website not only meets but surpasses organic visibility targets, effectively attracting and engaging users through a well-optimized search presence.
Enhancing SEO through Optimal Page Experience and Speed Analysis
Page experience plays a crucial role in SEO, directly impacting how users interact with your site and how search engines rank it. We assess essential factors such as load speed, responsiveness, and visual stability to ensure your website meets Google's Page Experience standards while also delivering a seamless, user-friendly experience that supports SEO performance.
Recognizing the importance of page speed in both user satisfaction and search visibility, our SEO audits place strong focus on load times. Even small delays—like 100 milliseconds—can hurt conversion rates. That’s why we analyze the performance of key pages, particularly those with high traffic and value, to uncover areas where speed improvements can drive better engagement and search rankings.
By merging in-depth page speed analysis with a broader evaluation of overall page experience, our SEO audit provides the insights and strategies needed to strengthen these vital areas. This comprehensive approach improves both user experience and search performance, helping your website compete more effectively in today’s digital landscape.
Leveraging Analytics for SEO Insights
As a Google Certified Partner, Right Now Marketing Group Digital leverages in-depth Google Analytics insights as a core part of our SEO audit process. We carefully examine your website’s traffic patterns, user behavior, and conversion flows to uncover valuable SEO opportunities and areas that need improvement.
Our data-focused analysis helps to:
- Understand how various traffic sources influence organic search performance.
- Evaluate user behavior and its impact on SEO metrics and rankings.
- Examine conversion funnels to align them with SEO objectives.
This data-driven approach ensures that our SEO strategies are built on real user behavior and performance trends—leading to smarter recommendations, increased organic traffic, and stronger conversion outcomes.
Analyzing and Optimizing Site Architecture
As part of our SEO audit services, we understand how vital site architecture is to both user experience and search engine performance. A well-organized structure not only helps visitors navigate your site with ease but also enables search engines to efficiently crawl and index your content.
Our approach includes:
- Reviewing and improving menu structures and internal linking to enhance user navigation.
- Ensuring your website’s layout is logically structured and accessible for search engine crawlers.
- Establishing a strong architectural foundation to improve organic visibility and search rankings.
By optimizing your site’s architecture, our SEO audit helps boost its discoverability and usability—making it easier for both users and search engines to explore and engage with your content.
Mobile Friendliness
With over 60% of searches now happening on mobile devices, mobile optimization has become a top priority in our SEO audit services. Search engines like Google prioritize websites that are mobile-friendly, fast-loading, and provide a seamless user experience across all device types.
As part of our audit, we focus on the following key areas of mobile SEO:
- Responsive Site Design: Making sure your website automatically adjusts to various screen sizes and devices for an optimal viewing experience.
- Page Speed Optimization: Improving load times on mobile to enhance usability and maintain strong search rankings.
- Optimized Tagging and Schema: Implementing mobile-friendly meta tags and structured data to help search engines better understand your content.
- Local SEO: Strengthening your presence in local search results, which are often accessed via mobile devices.
Just as we audit your desktop experience, we take a deep dive into your mobile performance. Our comprehensive approach ensures your site is fully optimized for mobile users, helping you stay competitive in today’s mobile-first digital environment.
Crawl Error Analysis
As part of our SEO audit services, analyzing crawl errors is a crucial step in improving your website’s search performance. Crawl errors can prevent search engines from properly accessing and indexing your content, ultimately affecting your visibility and rankings in search results. Our team conducts a thorough examination to uncover any issues that may be limiting your site’s organic reach.
During the audit, we focus on detecting key types of crawl errors, such as:
- Broken pages: Pages that result in errors and disrupt both user experience and indexing.
- Link issues: Problems with internal or external links that impact site navigation and link equity.
- Blocked or hidden content: Content that search engines cannot access due to restrictions in your robots.txt or meta tags.
- Server and DNS errors: Technical problems that make your website temporarily or permanently unreachable.
These are just a few examples of the crawl-related issues we address. Through continuous crawling and monitoring, our SEO audit services ensure these problems are quickly identified and resolved. This proactive approach helps improve your site’s crawlability and supports stronger search engine performance.
Sitemap XML Analysis in SEO Audit Services
In our SEO audit services, we recognize the critical role that your sitemap XML plays in enhancing your overall SEO performance. While often overlooked, a properly structured sitemap is essential for helping search engines efficiently discover, crawl, and index your website’s content.
As part of our audit, we focus on:
- Identifying sitemap issues: Detecting problems such as blocked sections, inaccessible pages, or improperly formatted XML files.
- Evaluating completeness: Verifying that all important areas of your website, including URLs and subdomains, are accurately represented and kept up to date in the sitemap.
Our detailed sitemap XML analysis ensures that search engines can access and interpret your content effectively. The audit report highlights any issues and provides clear recommendations to help optimize your sitemap for better indexing and improved organic visibility.
Content Optimization Analysis
We understand that content plays a vital role in your website’s SEO success. It not only engages users but also signals to search engines how relevant and authoritative your site is. That’s why analyzing your content thoroughly is an essential step in our SEO audit process.
Our SEO audit service includes a careful review of several key content-related factors:
- URL changes: Identifying shifts in URLs that may affect site structure and user navigation.
- Duplicate content: Detecting content that appears more than once across your site, which can reduce SEO effectiveness.
- Spam and bad backlinks: Highlighting spammy comments and toxic links that may damage your site’s authority.
- Broken internal links: Finding internal links that lead to dead ends, disrupting user experience and crawl efficiency.
- Keyword misuse: Spotting keyword stuffing or poor keyword placement that could negatively impact rankings.
This in-depth content analysis helps uncover SEO issues that may be limiting your site’s visibility. The findings offer clear direction for your content and development teams to implement smart, strategic improvements.
Elevate your website's SEO performance with Right Now Marketing Group Digital. Contact us today for a customized SEO audit tailored to your business goals.