Our Amazon Marketing Services specialists craft a comprehensive strategy that includes audience targeting, optimizing product listings, building store and brand pages, testing ad copy, and delivering detailed performance reports.
Amazon Marketing Services (AMS) is Amazon’s pay-per-click platform that enables brands to promote their products to targeted shoppers using keyword, interest, and behavioral targeting.
With complete management of Sponsored Products, Brands, and Categories, Right Now Marketing Group develops Amazon marketing strategies rooted in research, optimization, design, testing, and detailed reporting. This approach ensures a focused and adaptable strategy that delivers long-term ROI.
Right Now Marketing Group takes a business-first approach to Amazon marketing, aiming to increase ROI and maximize your ad spend through tailored AMS strategies. By aligning your business goals with customer needs, we build campaigns that drive more traffic, sales, and revenue through your Amazon product and store pages. All advertising is managed in-house, ensuring direct collaboration with the team handling your campaigns.
Features of Amazon Marketing Services
Amazon Marketing Services provides powerful opportunities to increase your brand and product visibility in Amazon search results. Right Now Marketing Group will develop and optimize your Amazon store and product pages, along with compelling ads, to attract more targeted prospects and customers to your brand on Amazon.
Sponsored Products
Promote individual products you sell on Amazon using Amazon Marketing Services. You can select specific products to advertise, define the keywords and searches you want to target, and set your preferred bids for ad placement. When a shopper searches for terms relevant to your criteria, your ad appears in the results and directs them to your product page upon clicking.
Sponsored Brands
Amazon Marketing Services also provides Sponsored Brands to boost visibility for your brand and products. Sponsored Brand ads can feature a branded headline, your logo, and selected product images. Similar to Sponsored Products, these ads appear in relevant search results, directing users to either a designated Amazon Store page or a specific product page.
Product Display Ads
These ads are display ads targeted by product or interest, designed to drive traffic to a product’s detail page. The campaign’s creative is auto-generated using Amazon’s ad builder, requiring only a custom headline and logo before submission for review. Unlike Google Ads, these ads are managed directly within your seller account, provided the products meet eligibility criteria.
Our Amazon Marketing Services
Our team is with you every step of the way, offering numerous Amazon Marketing Services tailored to your specific store and product goals within Amazon.
Full Campaign Strategy Management
Right Now Marketing Groups creates end-to-end Amazon Marketing campaigns, incorporating continuous optimization to maximize budget efficiency and ensure you're effectively reaching your target audiences on Amazon.
- Strategy
- Research
- Implementation
- Monitoring
- Optimization
- Reporting
We will work alongside your team, consistently refining campaigns to help you achieve sustained ROI from your Amazon Marketing efforts.
Product Listing Optimization
Your product listing pages should be strategically crafted—well researched, clearly written, and designed to highlight product value while encouraging action from prospects.
Marcel Digital supports every part of this process, including:
- Mobile-first optimization
- User intent focused content
- Competitive analysis
- Title and tagging optimization
- Search term optimization
- Image optimization
Custom Store Pages
The Store feature in Amazon Marketing can be a great way to tell a brand and product story. We’ll help you build an Amazon Store page that is true to your brand tone and voice through content, images, and design, and make sure that your product pages are optimized and listed in a prioritized manner.
A/B Testing of Headlines and Copy
Beyond optimizing your products and custom storefront, Right Now Marketing Groups will consistently perform A/B testing on ad and page copy to boost conversion rates across your Amazon listings.
Our user experience specialists work closely with our digital marketing team to build a continuous Amazon Marketing testing strategy. This approach ensures your pages remain user-friendly and your messaging connects directly with customers, steadily improving engagement over time.