Are You Maximizing the Value of Your Reporting with Google Analytics 4 (GA4)?
Google Analytics 4 (GA4) is now the standard for tracking digital properties, replacing Universal Analytics, which stopped collecting data in 2023 and was fully deprecated in July 2024. That makes it more important than ever to ensure your GA4 property is configured correctly and collecting accurate data.
Right Now Marketing Group, a recognized Google Analytics Certified Partner, is here to help your team unlock the full potential of GA4. From implementation and data validation to training, reporting enhancements, and strategic consulting, we offer end-to-end support to help you measure and optimize your website and marketing channels more effectively with GA4.
What Makes GA4 Different?
Google Analytics 4 (GA4) is built for scalability, privacy, and modern user behavior tracking. Unlike its predecessor, GA4 offers enhanced tracking for both web and app experiences, with cross-device measurement at its core allowing businesses to capture a complete view of user interactions across platforms within a single property.
GA4 also shifts away from traditional session-based metrics, focusing instead on users and events for a more detailed and actionable analysis. The platform reflects a forward-thinking approach to data privacy by incorporating data modeling to address gaps from incomplete or missing data. While it still uses first-party cookies for now, GA4 is designed to work seamlessly with Google’s machine learning technologies to support a future with reduced or no cookie reliance.
Advantages of GA4 Consulting
GA4’s complexity and constant evolution can make it challenging to navigate, often leading to confusion about best practices. With hundreds of successful GA4 audits and implementations across diverse industries, our data and insights team is equipped with the expertise to help you fully understand and maximize the platform’s capabilities.
If your marketing team relies on Google Analytics as a central source of truth, partnering with GA4 specialists is essential to ensure your setup is optimized for accurate tracking and actionable reporting. At Right Now Marketing Group, our experienced team not only verifies your implementation but also delivers tailored, forward-thinking recommendations to help your organization extract deeper insights and drive smarter decisions.
Google Analytics 4 Timeline & Roadmap
July 1, 2024
Universal Analytics properties were officially deleted. Users lost access to any UA data unless it had been exported beforehand.
July 22, 2024
Google announced that it will no longer move forward with the planned deprecation of third-party cookies, citing the need to balance user privacy with the needs of advertisers and other stakeholders.
Q3 2024 – 2025*
With the shift in third-party cookie plans, Google is continuing to prioritize the development of its Privacy Sandbox APIs. These include the Topics API, Protected Audiences API, and Attribution Reporting API, all designed to protect user privacy while still enabling effective digital advertising and measurement.
*Note: The Privacy Sandbox APIs are still under active development.
GA4 Setup & Optimization
The team at Right Now Marketing Group has successfully migrated, audited, and fine-tuned hundreds of GA4 properties across a wide range of industries including healthcare, education, manufacturing, finance, logistics, SaaS, and insurance. With experience spanning both simple and complex implementations, there's little we haven’t encountered.
Our GA4 projects range from straightforward recreations of UA setups to advanced configurations involving enhanced eCommerce tracking, CRM integrations, and BigQuery reporting.
Whether you're a large enterprise or a small business, we follow a rigorous, proven process to ensure every GA4 property is implemented accurately and delivers reliable, actionable insights.
1. Comprehensive GA4 Audit
We begin by conducting an in-depth audit of your current Google Analytics setup to ensure your migration was completed accurately. Using a detailed 100+ point checklist, we evaluate your configuration for accuracy and optimization opportunities. We identify what’s currently being tracked, what’s misconfigured, and what valuable user interactions like video plays, transactions, or form submissions are missing from your data.
Our goal is to uncover tracking gaps, strengthen your data collection, and build a foundation for more effective reporting and insights.
2. Stakeholder Collaboration for Tracking Requirements
Since multiple departments often rely on GA4 data for decision-making, we collaborate with key stakeholders across your organization to gather tracking and reporting needs. This ensures every team from marketing to operations has access to the metrics that matter most to their goals and strategies.
By involving all relevant users, we create a unified measurement plan that supports cross-functional success.
3. Customized Dashboards and Reporting
After completing the audit and gathering requirements, we create tailored reports and dashboards aligned with your business objectives. Whether you're looking for high-level summaries or granular event data, we build reports that make your data easy to access and interpret.
Using Google Looker Studio, we develop flexible, real-time dashboards designed for your specific audience whether internal teams, executives, or stakeholders so you can unlock insights instantly.
4. Google Tag Manager Configuration
A reliable GA4 setup depends on a well-structured Google Tag Manager (GTM) implementation. We either set up a new GTM container or review your current one to ensure your tags and triggers are properly configured, optimized, and not negatively affecting your site performance.
We also validate that your GTM events are firing as expected and that your tag infrastructure is scalable for future needs.
5. GA4 Training and Enablement
GA4 has a learning curve, so we ensure your team is equipped to manage, optimize, and evolve your analytics setup. We provide dynamic dashboards in Looker Studio and offer UTM governance tools to keep campaign data organized.
Through hands-on training, clear documentation, and ongoing support, we empower your team to confidently navigate and utilize GA4 for smarter decision-making.
6. Ongoing Updates & Guidance
As a certified Google Analytics Partner, we stay ahead of the curve on new GA4 features and industry developments. We provide timely updates and strategic advice so you’re never caught off guard by platform changes.
With our proactive approach, your team stays informed and well-prepared to adapt to future shifts in analytics capabilities, privacy standards, and reporting tools.
Post-Migration Support for GA4
What happens after your transition from Universal Analytics to GA4 is complete?
We provide continuous support to ensure your GA4 implementation is seamlessly integrated into your organization’s workflows. This includes training sessions, custom dashboards, detailed reports, thorough documentation, and ongoing optimization so you can fully leverage your GA4 setup for smarter decision-making.
Right Now Marketing Group GA4 Consulting Services
Our team offers ongoing GA4 consulting tailored to your business needs. Our analytics experts deliver meaningful insights and strategic reporting to help you grow. We’re also available to answer any questions and assist with interpreting your data.
Whether you need weekly, bi-weekly, or monthly check-ins, our specialists will monitor performance, guide improvements, and ensure you're getting maximum value from your GA4 implementation.