Currently, 65% of marketing teams purchase advertising programmatically. This approach leverages sophisticated algorithms to serve a blend of multi-channel media, reaching highly targeted prospects across the internet.
Right Now Marketing Groups offers comprehensive programmatic advertising services tailored to your target audiences across all devices and stages of the customer journey. Utilizing top-tier programmatic buying technologies, we maximize your marketing budget by optimizing placements to drive higher quality traffic and conversions.
Our programmatic advertising services include:
- Comprehensive media planning
- Ad creative development and testing
- Campaign setup
- Daily optimization
- Monthly performance reporting
- Ongoing campaign consulting and analysis
Right Now Marketing Groups approaches programmatic advertising with a holistic perspective. Given the complexity and potential costliness of programmatic ads, our team ensures you have access to the latest audience data and optimization tools to deliver effective results while minimizing wasted spend. We also employ best-in-class click fraud detection tools to monitor and control fraudulent activity vigilantly.
Our office is staffed with Google Analytics Certified professionals, Moz Oracles, designers, and UX experts who collaborate to create integrated strategies that position programmatic advertising within a broader digital marketing framework. Since programmatic is typically a critical component of the overall consumer journey, understanding its role in the bigger picture is essential.
Benefits of Programmatic Advertising
Programmatic advertising provides a wide range of advantages, such as sophisticated audience targeting, geographic focus, optimized ad placements, fraud detection, and real-time reporting and adjustments. In fact, reports indicate that in 2019, programmatic advertising accounted for 84% of all US digital display ad spending.
Targeting Capabilities
Simply put, programmatic advertising offers unmatched targeting capabilities. With access to hundreds of audience tools and vast data, marketing teams can reach their ideal prospects on the websites they visit daily, driving greater engagement and conversions to enhance overall ROI.
These targeting options include:
- Specific audience targeting and layering
- Geolocation targeting
- Geofencing
- Contextual keyword targeting
- IP address targeting
- Targeting specific websites or apps
- Retargeting
Programmatic advertising enables precise user targeting, increasing the efficiency of your marketing budget and efforts.
Cost Efficiency
Compared to direct buys, programmatic advertising purchases cost only a fraction of the price. Combined with advanced targeting features that deliver more relevant and personalized ads, your marketing budget can be optimized to generate consistent, high-quality traffic to your website. In fact, while traditional direct buys typically average around $10 CPM (cost per thousand impressions), programmatic buys usually range between $0.50 and $2 CPM.
Ad Creative & Landing Page Testing
Programmatic advertising enables testing of your ads and messaging to achieve higher quality traffic and better results. We conduct tests on your messaging, landing pages, and placements to provide greater control over campaign performance, consistently improving ROI with each iteration. Additionally, we optimize the mix of placements to ensure your ads reach the right audiences in the right locations at the right moments.
Continuous Reporting & Optimization
All programmatic advertising occurs in real time, providing enhanced control and flexibility over campaign optimizations, budgets, and bids. Right Now Marketing Groups monitors campaign performance across multiple dimensions, including:
- Ads
- Devices
- Audiences
- Placements
- Geographies
This approach enables us to deliver more relevant ads and landing pages to your prospects, consistently targeting audiences with higher ROI compared to traditional paid media methods.
Drive More Engagement & Conversions
When considering all these benefits together, programmatic advertising is an excellent method to reach valuable prospects and drive targeted traffic to your website. This results in higher engagement levels as ads, messaging, and placements are finely tuned to your audience. Programmatic stands out as one of the most cost-effective ways to attract, inform, and convert your most desired audiences. However, without proper oversight, it can also quickly lead to inefficient spending. Make sure you have the right tools and team in place to achieve real results, letting the technology work effectively for you.