Uskinned

Not every Umbraco project needs to start from a completely blank canvas, and pretending otherwise just adds cost and timeline without adding value. Uskinned’s library of professionally designed Umbraco starter kits gives us a proven structural and design foundation to build from, and Right Now Marketing Group Inc. uses that foundation to deliver fully custom, on-brand Umbraco sites faster than a from-scratch build typically allows.

What Uskinned Offers

Uskinned provides a collection of polished, well-built Umbraco themes and starter kits covering a range of common business site types and layouts. Rather than starting Umbraco document type architecture and front-end design from zero, we start from a kit that already reflects solid structural and design decisions, then adapt and extend it to fit your specific business.

The value here isn’t that Uskinned kits are somehow good enough to ship unchanged, no template is. The value is that starting from a proven foundation removes a meaningful amount of the structural decision-making and front-end scaffolding that otherwise eats into project timelines, freeing up more of the engagement for the customization work that actually makes the site yours.

How We Customize a Starter Kit

A site built from a Uskinned starter kit and properly customized shouldn’t look or feel like a template to your visitors. We rework the design system, colors, typography, layout, to match your brand precisely, adjust and extend the Umbraco document types to fit your actual content structure rather than the kit’s generic assumptions, and build out any custom functionality your business needs that the starter kit doesn’t include out of the box.

This customization work is where the real development effort goes. The starter kit accelerates the foundational decisions; our development team handles making the finished site distinctly yours.

When a Starter Kit Approach Makes Sense

Starting from Uskinned is a strong fit for businesses that need a professional, well-structured Umbraco site without the time and cost of an entirely from-scratch information architecture and design process, and whose content needs align reasonably well with common business site patterns. It’s a less ideal fit for organizations with highly unusual content structures or very specific custom functionality needs that would require substantially reworking the starter foundation anyway, in those cases, we’ll recommend a fully custom build instead and explain why.

Performance and SEO Beyond the Defaults

Starter kits provide a reasonable baseline, but we don’t stop there. We apply the same performance tuning, SEO architecture, and structured data implementation to Uskinned-based builds that we do to any custom Umbraco project, optimizing images, refining Core Web Vitals scores, and making sure the semantic markup holds up under scrutiny from both search engines and AI crawlers.

Backed by Real Umbraco Expertise

Right Now Marketing Group Inc. has been building on the Umbraco platform as part of our broader development practice since our founding in 2008, working with more than 30 clients from our Highland Charter Township, Michigan base. Using Uskinned as a foundation doesn’t change our standard of quality, every site we deliver, template-accelerated or fully custom, goes through the same performance, security, and SEO discipline. We work under a six-month verbal commitment and performance-based pricing, the same terms behind our 99% client satisfaction rate.

Ongoing Support

A Uskinned-based Umbraco site needs the same ongoing care as any other Umbraco build, platform upgrades, security patching, and content support. We offer ongoing maintenance so your site keeps performing well long after launch.

Starter Kit Foundations and AI-Ready Customization

Uskinned starter kits provide a well-structured semantic HTML and Umbraco document type foundation out of the box, which gives us a head start on the clean markup AI crawlers need to parse content accurately. But a starter kit alone isn’t enough, the customization work is where AI readiness either holds up or breaks down. We carry the same rendering, heading hierarchy, and structured data discipline through every customization we make to a Uskinned theme, so the speed advantage of starting from a proven kit doesn’t come at the cost of the semantic clarity that determines whether AI systems like GPTBot and PerplexityBot can accurately read and cite your content once it’s fully branded and built out.

What’s Included

• Uskinned starter kit selection matched to your content and design needs
• Full brand customization of design, layout, and styling
• Umbraco document type configuration built on the starter foundation
• Content migration into the customized theme structure
• Performance and SEO optimization beyond the starter kit defaults
• Ongoing support and Umbraco maintenance

Get Started

(248) 939-6232

maupin.mark@gmail.com