Technical SEO

Your website’s technical foundation determines whether search engines, and increasingly, AI systems, can find, crawl, and understand your content at all. Right Now Marketing Group Inc. has been diagnosing and fixing these issues since 2008, from small business sites to complex multi-thousand-page platforms.

What Technical SEO Covers

Technical SEO sits underneath everything else in your search strategy. It includes:

• Crawlability, making sure search engine and AI bots can access every important page without hitting dead ends, redirect chains, or blocked resources.
• Site speed and Core Web Vitals, Google’s Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) metrics directly affect rankings and user experience.
• Mobile usability, with mobile-first indexing, your site must render cleanly on phones, not just desktops.
• Site architecture, a logical URL structure and internal linking pattern that helps both users and crawlers understand what matters most.
• Structured data, schema markup that gives search engines and AI systems explicit, machine-readable facts about your business and content.

Our Process

We start with a full technical audit using enterprise-grade crawling tools, cross-referenced against Google Search Console and real-user performance data. From there, we prioritize fixes by impact, the issues actually holding back your rankings, not a generic checklist. Fixes are implemented directly or handed to your development team with exact specifications, and we re-crawl to confirm each fix resolved the issue before moving to the next.

Why It Matters for a Business Like Yours

A single crawl-blocking error can keep an entire section of your site out of Google’s index, and out of AI training and retrieval systems, indefinitely. We’ve seen sites lose 40% of their organic traffic from a single misconfigured robots.txt file. Getting technical SEO right isn’t optional infrastructure work; it’s the foundation every other marketing investment depends on.

Technical SEO in the AI Era

Crawlability now matters to more than Googlebot. AI crawlers like GPTBot, PerplexityBot, and Google-Extended need the same clean, fast, well-structured site to read and extract your content for answer engines and generative search. A site that is slow, blocks crawlers, or buries content behind JavaScript is invisible to both traditional search rankings and AI citations. We build technical foundations that serve both audiences at once, clean semantic HTML, fast server response times, and crawl directives that welcome AI bots instead of blocking them.

What’s Included

• Full technical SEO audit (crawlability, indexability, site architecture)
• Core Web Vitals optimization (LCP, INP, CLS)
• Mobile usability and responsive rendering fixes
• XML sitemap and robots.txt configuration, including AI crawler access
• Structured data (schema markup) implementation
• Ongoing monitoring and monthly technical health reports

Get Started

(248) 939-6232

maupin.mark@gmail.com