GEO Services
Generative Engine Optimization (GEO) is the practice of optimizing a business’s online presence so AI systems like ChatGPT, Google AI Overviews, Perplexity, and Gemini cite and recommend it when answering user questions, extending visibility beyond search rankings into the AI tools people increasingly use instead of a search bar.
The way people search is splitting in two. Alongside traditional search engines, a fast-growing share of queries now go through ChatGPT, Perplexity, Google’s AI Overviews, and Microsoft Copilot, tools that don’t return a list of links, but a synthesized answer with a small number of cited sources. Generative Engine Optimization (GEO) is how your business earns a place in that answer.
What Makes a Business “Citable”
Generative engines favor sources that are specific, well-structured, and independently corroborated. That means:
- Clear, quotable passages, a sentence or two that fully answers a question on its own, without requiring surrounding context.
- Consistent entity information, your business name, address, and phone number matching exactly across your website, Google Business Profile, and third-party directories.
- Concrete specifics, numbers, dates, and named methods, which generative models weight more heavily than vague marketing language.
- Crawlable, server-rendered content, if an AI crawler can’t read your page, it can’t cite it, no matter how good the content is.
- Third-party corroboration, mentions on other authoritative sites strengthen the model’s confidence in citing you.
Our GEO Process
We start by auditing whether your site currently blocks AI crawlers, a surprisingly common and easily fixed problem. From there, we restructure key pages around citable, answer-first passages, implement an llms.txt file describing your business in the format AI systems are increasingly designed to read, and align your entity information across every platform that feeds these models. We track your visibility across major AI platforms monthly, the same way we track keyword rankings.
Why This Matters for Your Business Today
GEO is genuinely new ground, most competitors haven’t optimized for it yet, which means the businesses that move now have a real first-mover advantage. As a Michigan-based agency with 18+ years of search experience, we’re applying that same rigor to the newest channel search has ever had.
Why GEO Is the Newest Frontier in Search
Millions of people now ask ChatGPT, Perplexity, and Google’s AI Overviews for recommendations instead of typing a query into a traditional search box. These systems don’t rank ten blue links, they synthesize an answer and cite a handful of sources. If your business isn’t structured to be one of those sources, you’re invisible to an entire and fast-growing category of searchers. GEO is not a future consideration; it’s a present-day gap most competitors haven’t closed yet, which makes it one of the highest-leverage opportunities available right now.
What’s Included
- AI crawler accessibility audit (GPTBot, PerplexityBot, Google-Extended, ClaudeBot)
- llms.txt implementation describing your business for AI systems
- Citable passage design, content structured to be quoted accurately out of context
- Entity consistency audit across your website, Google Business Profile, and directories
- Third-party citation building on authoritative industry sources
- Monthly AI visibility tracking across major generative platforms
Get Started
(248) 939-6232
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Frequently Asked Questions
What is Generative Engine Optimization (GEO)?
GEO is optimizing your website and online presence so AI answer engines like ChatGPT, Google AI Overviews, Perplexity, and Gemini cite your business as a source when responding to relevant user questions.
How is GEO different from SEO?
SEO targets ranking in traditional search results. GEO targets being cited and recommended inside AI-generated answers, which often bypass traditional search rankings entirely.
How do I know if AI models are already recommending my business?
We run AI visibility checks across major platforms to see what they currently say about your business, and your competitors, as a baseline before building a GEO strategy.
Can blocking AI crawlers hurt my business?
Yes. If GPTBot, Google-Extended, or similar crawlers are blocked in robots.txt, your content cannot be indexed or cited by the AI systems built on that data, effectively removing you from consideration.
Ready to Be Found, By Search Engines and AI?
Get a free quote and see where your business stands today.