SEO Website Migration Services

A website redesign, replatform, or domain change is one of the highest-risk moments in a site’s SEO lifecycle. Done carelessly, it can erase years of accumulated rankings in a single launch. Done properly, it’s a chance to fix technical debt and come out stronger. Right Now Marketing Group Inc. has guided clients through migrations since 2008 without the traffic collapse that too often follows a careless relaunch.

Why Migrations Go Wrong

Most migration SEO disasters trace back to the same few mistakes:

• Missing redirects, old URLs that simply 404 after launch, losing both users and accumulated ranking signals.
• Content loss, pages rewritten or removed during a redesign without preserving the content that was actually ranking.
• Broken structured data, schema markup that doesn’t carry over to the new build.
• Blocked crawling, staging environment settings (like noindex tags) accidentally left in place on the live site.
• No monitoring, launching and hoping, instead of actively watching indexing and traffic in the days after launch.

Our Process

We start with a full inventory of your current site, every indexed URL, its traffic, its rankings, and its inbound links. That inventory becomes the basis for a complete redirect map: every meaningful old URL mapped to its new equivalent. Before launch, we crawl the staging environment to catch broken links, missing meta data, and structured data issues while they’re still cheap to fix. After launch, we monitor indexing status, crawl errors, and traffic daily for the first several weeks, catching and correcting issues before they compound.

Coordination With Your Team

Migrations touch design, development, and content simultaneously, and SEO often gets treated as an afterthought bolted on right before launch. We work directly with your designers and developers throughout the project, not just at the end, so redirect logic, URL structure, and content preservation are built into the site from the start, rather than retrofitted under launch-day pressure.

Why It Matters for a Business Like Yours

A botched migration can cost months of recovery time and real revenue, especially for businesses that depend on organic search for lead generation. We’ve seen sites lose the majority of their organic traffic overnight from an incomplete redirect map, and watched it take the better part of a year to fully recover. With 18+ years of experience managing these transitions, we build the safeguards in upfront so your business doesn’t become that cautionary tale.

Beyond Launch Day

A successful migration doesn’t end when the new site goes live, it ends when rankings and traffic have stabilized at or above pre-migration levels. We stay engaged through that full recovery window, which is part of why our clients operate on a flexible six-month verbal commitment rather than a rigid, one-size-fits-all contract.

SEO Migration in the AI Era

A migration doesn’t just risk your Google rankings, it can wipe out the citations and references AI systems have built up around your site. Large language models and AI search tools are slower to re-index and re-learn a site than Google is, meaning a poorly executed migration can leave you invisible in AI Overviews and chatbot answers for months after traditional rankings recover. We treat AI crawler behavior as part of the migration plan, verifying that llms.txt directives, structured data, and crawlable content carry over cleanly, so your site doesn’t fall out of AI search results while your traditional rankings are busy recovering.

What’s Included

• Pre-migration SEO audit and full URL inventory
• Complete 301 redirect mapping, old URL to new URL
• Structured data, meta data, and content preservation checklist
• Staging environment crawl testing before launch
• Post-launch monitoring for indexing errors and traffic drops
• Search Console and analytics reconfiguration

Get Started

(248) 939-6232

maupin.mark@gmail.com