Google Analytics Audit
A Google Analytics audit is a comprehensive review of a website’s GA4 configuration to identify tracking errors, data discrepancies, and missed measurement opportunities, ensuring the numbers driving your marketing decisions are actually accurate.
Your marketing decisions are only as good as the data behind them. A Google Analytics audit from Right Now Marketing Group Inc. finds the gaps, errors, and misconfigurations that are quietly skewing your numbers, before they cost you budget or lead you to the wrong strategic call.
What We Check
Our GA4 audits go beyond a surface-level review. We verify that events and conversions are firing correctly and only once, cross-reference your GA4 numbers against Google Ads and Search Console data to catch discrepancies, review your Google Tag Manager container for redundant or conflicting tags, and confirm your ecommerce or lead-generation tracking accurately reflects real business outcomes.
Common Issues We Find
Duplicate pageview tracking, conversion events firing on every page load instead of only on completion, missing cross-domain tracking for multi-domain businesses, and channel misattribution are among the most common, and most costly, issues we uncover. Each is documented with a clear explanation of the business impact and a prioritized fix.
The Payoff
Clean, accurate analytics data means every other decision built on top of it, ad budget allocation, content strategy, conversion rate optimization, is built on solid ground instead of guesswork.
Tracking AI-Referred Traffic
As more traffic arrives from AI tools like ChatGPT and Perplexity rather than traditional search, standard analytics configurations often miscategorize or miss this traffic entirely, grouping it as ‘direct’ or ‘referral’ without visibility into which AI platform sent it. As part of our audits, we configure tracking to identify AI-referred sessions as their own channel, so you can measure the real impact of your GEO investment, not just guess at it.
What’s Included
- Full GA4 configuration and tracking accuracy review
- Event and conversion tracking validation
- Data discrepancy identification across sources
- AI-referral traffic segmentation setup
- Google Tag Manager container audit
- Documented findings and prioritized fix list
Get Started
(248) 939-6232
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Frequently Asked Questions
Why do I need a Google Analytics audit?
Misconfigured tracking leads to inaccurate data, which leads to bad marketing decisions. An audit catches these errors before they cost you budget or misdirect your strategy.
How long does an audit take?
Most audits are completed within one to two weeks, depending on the complexity of your tracking setup and number of conversion events.
Can you fix the issues you find?
Yes. We provide both the audit findings and implementation to resolve the issues identified.
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